Are you still ending your videos with a simple "Thanks for watching" and panning into end cards? If so, you could be costing yourself millions of views. In fact, this mistake cost me over 1,000,000 views in 2021 and 2022.
But what did I do wrong?
Never End Your Videos
The key to keeping your viewers engaged is to never end your videos. Instead, use a powerful call to action at the end. This simple change can increase the click-through rate (CTR) of your end screen elements from a measly 2.5% to an impressive 10%.
Think about it like this: imagine you're sitting down to enjoy a delicious meal. Just as you're about to take a bite, your server comes and takes your plate away. That's how it feels to your viewers when you abruptly end your videos.
But what if, instead, your server offered you a dessert menu or suggested you try a different dish next time? This is the equivalent of a call to action, and it keeps the viewer experience going strong.
Create a Continual Viewer Experience
So, how can you implement this in your own videos? It's simple. Use a call to action that relates to the content of your video.
- For example, if you create a loadout video about sniper rifles, end it with a call to action that suggests a sniper support loadout video next.
- Or if you create an Elden Ring guide on somber smithing stones, end it with a call to action that suggests a class guide that can use those stones.
By doing this, you'll be creating a continual viewer experience that keeps your audience coming back for more.
Make it Memorable
To make your call to action even more effective, you can use literary devices such as metaphors, analogies, and storytelling to make it more relatable and memorable. For example, you can use a metaphor to compare your video to a journey and suggest that the next video is the next stop on the journey. This way, you're not just telling them to watch the next video, but you're also making it an exciting and intriguing experience that they can't wait to see.
Stop Making This Mistake
Are you still "ending" your videos? If so, it's time to stop this costly mistake. By using a call to action at the end of your videos, you'll not only increase your CTR, but you'll also create a more enjoyable viewer experience. So, don't wait any longer. Start using calls to action in your videos today!
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Keep Creating,
Mats
Bonus Content
- How to use your Stream as a Content Vehicle
- Master the Basics of Video Editing in 5 Minutes
- Your personality matters more than you think
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